by Vivek Shukla, Senior Healthcare Growth Advisor
Healthcare firms are starting to experiment with using AI for decision-making, revenue development, and other business requirements as a result of its recent popularity.
Healthcare providers are on the verge of a new age where AI has the potential to be a significant growth driver. certain insightful lessons are surfacing thanks to certain early adopters who are laying out the future course. A lot is feasible in healthcare business and administration, whether it be simple solutions that interact with different IT systems or separate applications [like Chat GPT].
C-Suite for Growth with AI
Soon, the C-Suite will be fully equipped with data integration for making future projections. With respectable accuracy, a predictive tool coupled with the EMR and ERP systems may project occupancy rates, profitability, budget gaps, staffing needs, OT use, and many other KPIs. until the computers have mastered the historical data and trends. The C-Suite will be able to prioritize and take preventative measures as a result.
Imagine the influence a management team would have if it were possible to anticipate company volumes, requirements, and bottlenecks months in advance.
A proactive, AI-enabled CEO will undoubtedly have an advantage over competitors who are still operating in the more traditional, reactionary management environment.
Technology in Healthcare
Another important factor that might affect AI-powered growth for healthcare businesses is automation. Healthcare firms may lower costs by streamlining key fundamental procedures and reducing human effort by deploying standalone or integrated automation solutions. RPA has been around for a while and can be used even more effectively to increase productivity.
RPA may be used for a variety of jobs that involve routine and basic manual labor, including appointment scheduling, insurance pre-approvals, patient reminders and follow-ups. Automation increases speed while reducing the possibility of human mistake. And a robot program that is automated works seven days a week for twenty-four hours straight!
A chatbot or virtual assistant that employs Natural Language Processing [NLP] to offer automated and individualized interactions with patients is one fantastic application case. Indeed, a number of major international companies are developing virtual clinics based on this approach, where the first diagnostic or triage may be carried out with little to no human participation. Imagine that a fully automated bot triages a foreign patient in advance of his treatment in another nation. Before the voyage even starts, the bot reads his reports and analyzes his demographic information to determine the treatment plan.
But it can’t be assumed that there would be less need for human intervention in healthcare and fewer employment available. In place of monotonous repetitive work, there may be a greater availability of the human element for activities requiring empathy, understanding, complicated decision-making, and listening.
Customization to Improve Patient Retention
Patient experience and retention are directly impacted by personalization. Healthcare providers may give highly tailored care and communications by using AI to assess patient medical histories, preferences, and transaction data. This individualized approach can go beyond treatment ideas to include advise on preventative care, cross-referrals to other services, exercise regimens, food recommendations, and suggestions for pertinent products.
Additionally, utilizing a variety of AI techniques, the message for all of these extra ideas and recommendations can be produced, and patients may be contacted by SMS, emails, chat bots, and other channels. At some point, conversion and compliance may be assessed, and patients who leave the loop can be reconnected via a carefully thought-out procedure.
Creating Content
The creation of pertinent and interesting content for healthcare marketing is made easier by AI tools. In order to maintain a regular online presence, automated content production is used to create blog entries, social media updates, and instructional materials.
The following are some proposed tools that might benefit a hospital’s marketing staff.
1. Beautiful AI: Quickly create presentations.
2. Audo.ai: Automatically reduces background noise and improves your voice utilizing the most recent developments in artificial intelligence and audio processing.
3. Qissa.ai: ChatGPT, a content authoring tool, appears to have content of a higher caliber.
4. Notion.ai: Language translation, grammar checking, and content generation.
5. Klaviyo: production of SMS and newsletters. When creating SMS, mobile-compliant rules are also taken into consideration.
6. Carma: media monitoring with AI
7. Veed: Quickly edit and create videos on social media.
8. Jasper AI is a program that automatically generates content.
9. Runway: Use video editing software to alter the background of videos and remove content from them.
To sum up, AI is a permanent fixture. Early adopters and experts in its use among healthcare professionals will have a competitive advantage. They will be particularly adept at enhancing patient care, raising retention rates, and raising operational effectiveness. Personalization, automation, and content creation will help their staff communicate and market the brand more effectively. Additionally, AI has the potential to lower healthcare costs overall. The ability to utilize predictive analysis and current data in the form of real-time dashboards will provide the executives of these firms a better edge. As a result, proactive and improved decision-making will be possible.
